Premium Denim

Denim Tears

Authentic. Timeless. Iconic denim culture.

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Denim Tears Hoodie

Denim Tears Shirt

Denim Tear Shorts

Denim Tear Pants

What the cotton wreath means

The wreath of cotton bolls isn’t decoration. Emory introduced it in 2019 — four hundred years after the first enslaved Africans were brought to colonial America in 1619 — printed across Levi’s 501s as a way of putting that history, and cotton’s place in it, onto the very fabric built from it. The motif carries the memory of the people who picked that cotton, and the culture their descendants built.

That’s why the wreath shows up on everything the brand makes, and why the brand’s drops often arrive with essays, imagery and context rather than just a lookbook. Wearing Denim Tears means wearing that story — most people who buy it know exactly that, and it’s worth knowing before you do.

Founded2019, by Tremaine Emory
MotifThe cotton wreath — a memorial worn as clothing
MakeHeavyweight fleece and cotton, limited production runs
Known forWreath sweatsuits, tees and collaboration denim

The range at Outfitly

The centrepiece

Hoodies

The cotton wreath across heavyweight fleece — the piece the brand is recognised by. Boxy cut, thick print, made to be the loudest thing in the outfit.

The set

Pants & sweatpants

Matching bottoms with the wreath at the thigh. Worn as the full suit or split with plain pieces — the suit is the look you’ve seen.

The entry

Shirts & tees

The wreath and seasonal graphics on heavyweight cotton. The accessible way into the brand, and the piece that layers under everything else.

Warm months

Shorts

The wreath on fleece shorts — the Australian summer answer to the sweatsuit. Pairs with the tees for a warm-weather set.

Buying Denim Tears, practically

First piece, want the recognisable one
→ Wreath hoodie
You want the full look from the photos
→ Hoodie + sweatpants, same colourway
Testing the fit and fabric first
→ Tee
Your size is in stock right now
→ Decide today — runs are small and restocks are rare

Before you order

How does the sizing run?

Generous and boxy, in line with modern streetwear. Your usual size gives the intended relaxed fit; size down one for a closer cut. Fleece pieces especially are cut roomy.

Why do pieces sell out so fast?

Production runs are genuinely limited — the brand has kept volumes small since day one rather than scaling to demand. That’s also why pieces hold value on the secondary market.

How should I wash the printed pieces?

Cold, inside out, air-dry — the same rule as any thick-printed fleece. The wreath print is laid heavy, and heat is what cracks it. Treated right it outlasts the fabric around it.

From an independent retailer
Outfitly sources pieces individually and checks every item before it ships. Stock reflects what we can actually get — if a size or colourway isn’t listed, ask; sometimes we can source it, and we’ll tell you straight if we can’t.

Start with the hoodies →